OUR MISSION
is to optimize, increase and maximize potential for organizations
participating in specialty license plate programs by providing the
highest quality services,
competitive creativity and flair in the most cost-effective
manner and to the highest
professional and technological level.
Those who invest in marketing during a recession increase sales by 256% over those who cut back.
Florida
Specialty license plates support a variety of causes and
organizations.
Each specialty plate has a unique design relevant to the cause or
organization it supports.
Specialty
license plates are available to any owner or lessee of a motor vehicle
who is
willing to pay an annual use fee for the privilege. In Florida, sales
of specialty license plates generated
over
$30 million in annual use fee revenues during the 2010 Fiscal
Year (July 2009-June 2010) and over $8 million in
additional state fees.
Since the
program’s
inception,
the DHSMV has collected annual use fees for the specialty plates
totaling more than $480 million.
Annual use
fees range from $15 to $25, paid in addition to the
required
vehicle registration fees, and are collected by the county Tax
Collectors and then distributed by the Department of Revenue directly to
the organization in support of the particular cause or charity
signified in
the plate’s design and designated in statute.
Invest your marketing dollars in programs that will get you the highest return on investment. Marketing trends are shifting and unless you stay current, you will get lost in the shuffle.
Success does not happen accidentally.
Freedom
of expression is the matrix, the indispensable condition, of nearly
every form of freedom"
Benjamin
N. Cardozo.